Joie De Coffee / Identity and Package Design

Joie De Coffee is a UK coffee company intent on making premium, ethically-sourced coffee drinks that feel as good to buy & support as they do to drink. With a name like “Joie De Coffee,” it only made sense to build the brand around joyfully carefree illustrations of people living in the moment, savoring their coffee. Alongside the fun and friendly logotype, this brand invites the consumer to take a moment of reprieve from the hectic stress of daily life to savor some joe and the joy that comes with it.

Branding, Identity, Packaging, Illustration, Naming